Every year on August 17, National Thrift Shop Day celebrates the joy of discovering hidden treasures, saving money, and giving gently used items a second chance. It’s a day dedicated to all things thrift—and there’s no better place to celebrate than Goodwill.
Whether you’re hunting for a vintage find, refreshing your wardrobe, furnishing a dorm room (any room really), or simply looking for a great deal, shopping at Goodwill offers something more. Every purchase helps create opportunities and strengthen communities right here in South Central Wisconsin.
Celebrate National Thrift Shop Day with Goodwill SCWI
We’re celebrating National Thrift Shop Day with special savings, a community-wide treasure hunt, and more reasons to shop and donate!
On August 17, 2026, visit any of our 14 Goodwill retail stores and the Goodwill Outlet for your chance to participate in these exciting offers:
Find a Golden Ticket & Win!
Get ready for a thrift store treasure hunt! On August 17, each of our 14 Goodwill retail stores and Goodwill Outlet will be hiding one Golden Ticket somewhere inside the store at a random time.
Find a Golden Ticket, and you’ll win a $50 Goodwill gift card!
With 15 participating locations, consider visiting multiple Goodwill stores throughout the day. You never know where you’ll uncover your next great find—or a Golden Ticket!
Donate & Save
Bring your donations to one of our 14 retail stores on August 17 and receive a 10% off coupon to use same day on any in-store purchase.
Valid August 17 only. Offer not available at the Goodwill Outlet.
Shop & Save Again
When you shop at Goodwill on August 17, you’ll also receive a 20% off coupon on purchases of $25 or more to use later in the month. It’s the perfect excuse to come back and discover even more great finds!
Thrifting That Does Good
At Goodwill, your purchases have purpose.
Did you know that proceeds from every purchase supports mission programs and services that help individuals overcome barriers to employment and achieve greater independence? From supported employment and transitional jobs to housing and workforce development programs, your dollars stay local and make a meaningful impact for your community.
That means the coffee table you found for $10, the designer jacket that fits perfectly, or the stack of children’s books headed home with your family are helping someone else, someone’s family, build a brighter future.
That’s what we call shopping with purpose.
Discover Something Unexpected
One of the best parts of shopping at Goodwill is that no two visits are ever the same.
Our stores are constantly receiving donations, meaning new items hit the sales floor every day. You never know what you’ll find:
- Brand-Name Clothing and Accessories
- Unique Home Décor and Furniture
- Books, Games, and Toys
- Kitchen Essentials and Small Appliances
- Vintage and Collectible Treasures
- Back-to-School Essentials
- Dorm Room Necessities
For many shoppers, the thrill of the hunt is part of the fun. Finding a one-of-a-kind item at a fraction of its original cost is a win, but knowing your purchase supports your community makes it even better.
Good for Your Wallet—and the Planet
Shopping secondhand isn’t just good for your budget; it’s good for the environment, too.
Every year, millions of pounds of textiles and household goods end up in landfills. Last year alone, Goodwill of South Central Wisconsin kept 18 million pounds out of landfills. That’s 9,000 tons—approximately 1,500 male elephants!
By choosing to thrift, you’re helping extend the life of usable items and reducing waste. It’s a simple way to make a positive impact and embrace a more sustainable lifestyle.
Celebrate National Thrift Shop Day with Us
This National Thrift Shop Day, we invite you to join the celebration.
Bring your best friend and challenge them to find the best hidden gem. Share your favorite Goodwill find on social media. Most importantly, take pride in knowing that your purchase is helping people in our community thrive.
Because at Goodwill, every item has a story, and every shopper helps write the next chapter.
After all, National Thrift Shop Day isn’t just about shopping. It’s about creating opportunities, supporting sustainability, and turning donated goods into life-changing possibilities.
See you on August 17!