Our Mission

Our mission is to help people achieve their highest level of independence through the power of work.

When you support Goodwill, you provide a brighter future, a hand up, fulfillment, pride and independence to thousands of individuals with disabilities or other challenges right here in South Central Wisconsin.


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Thank you to our friends at Forward Madison FC for taking the #50lbChallenge and donating to Goodwill SCWI! Did you know that through resale and recycling your local Goodwill keeps 16 MILLION POUNDS out of the local landfills each year?! You can help grow that number by taking the #50lbChallenge today: bit.ly/3xa0N69Taking the challenge is EASY:✅Gather you Goodwill box or bag of donations✅ Snap a donation selfie and tag @goodwillscwi and #50lbChallenge✅ Tag your friends, family and co-workers to play alongTwo winners will be chosen at random and announced on May 1st! Thank you for your generous donations. Every time you donate you are helping the local environment and supporting our mission of helping break down obstacles to employment for people right here in our community! ...
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