Why shop at Goodwill?

When you shop at Goodwill, you have an opportunity to browse a wide selection of merchandise that changes every day. And, your dollars buy a lot more than they do at other stores!

But that’s not all. You’re helping our planet by keeping goods out of area landfills and you’re making a positive impact in the lives of individuals with disabilities or other challenges right here in South Central Wisconsin.

We’re confident that you’ll love the treasures you find at Goodwill! However, if you would like to return a purchase made at one of our stores, please bring your item with the original price tag and sales receipt to any Goodwill of South Central Wisconsin store within seven days of purchase. We’ll gladly issue you a store credit.

Also, the return policy for our online store,, varies from that of our retail stores. See the return policy on each item’s posting.

81 percent of our revenue is generated through the sale of donated goods!