Goodwill Northside Grand Opening

Goodwill of South Central Wisconsin (SCWI) celebrates the opening of a brand new retail store and donation center at 9:00 a.m. Friday, September 29. Located at 2901 North Sherman Avenue, the new development fills 22,000 square feet of space in the building that formerly housed a Kohl’s grocery store. This will be the tenth Goodwill Store in the 14-county region that Goodwill SCWI serves, bringing Goodwill’s signature combination of thrift, community partnership and new employment to the neighborhood.

The grand opening event will feature performances by the Northside’s Shabazz Fiddlers alumni, and the Sassy Steppers between 8:30 and 9:00. Early shoppers will be eligible for prize drawings and gift cards.

In assessing neighborhood needs, the decision was made to incorporate a community room at this location. The space accommodates up to 30 people and may be reserved for community meetings and activities.

While Goodwill is well-known to bargain hunters, each new Goodwill store and donation center also presents employment opportunities for the community. The new location will have a staff of 30‒35 people for everything from entry-level to professional management positions.

“Each of our retail stores is operated with the local community in mind,” said Goodwill SCWI president and CEO Vicki Holschuh. “So we believe our Northside location has a powerful part to play in the stated goals of the Northside Initiatives, particularly as they relate to stability in employment and community connection.”

Retail stores are the economic driver for the mission of Goodwill. The proceeds from the sale of gently-used donated goods funds career guidance, supported employment and residential services to people with disabilities, mental health concerns and other barriers to employment and independent living.

Goodwill SCWI is a local nonprofit. When someone donates to their local store, most times their donation gets resold in that location or within the Goodwill SCWI 14-county region. Each regional Goodwill is an independent 501(c)(3) organization.