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HOLIDAY HOURS: All Goodwill Industries of South Central WI stores and donation centers are closed Thursday, Nov. 26. All stores and donation centers are open Friday, Nov. 27, with the exception of the Middleton donation center.


Board of Directors Appoints New President and CEO


IN THE NEWS: President and CEO Barbara Leslie to Retire After Nearly 45 years of Service


Donate Your Unwanted Luggage at Landmark Luggage and Receive a 20 Percent Discount


Video Features Supported Employment Participants


New Donation Center Hours of Operation


Save During Our Color Tag Sale Each Friday and Saturday!


Goodwill Accepts Motor Vehicle Donations


"Think Before You Donate" Rumors About Goodwill Are False


Shop Through Our Online Bookstore, Good_Again

hexigon Sign Up for Our Loyalty Rewards Card and Save!


View a Calendar of Goodwill's Community Engagement Activities


Check Out Our November and December In-Store Specials

did you know

- We are a not-for-profit organization and our mission is to provide life-changing employment and housing services for area individuals with disabilities or other challenges.

- Our organization operates independently of other Goodwill organizations so that we can make decisions in response to local needs.

- All individuals employed by Goodwill or participating in Goodwill employment services earn minimum wage or higher.

- Our retail and donation programs are vital to our success. Eighty-one percent of our revenue is generated through the sale of donated goods.

- We operate a career center that provides job search assistance to individuals with or without disabilities, free of charge. To learn more, click here.

- Contrary to a rumor that is circulating via the Internet and email, Mark Curran is not and has never been associated with our organization or the worldwide Goodwill Industries enterprise. To learn more, click here.


Our Mission

Our mission is to strengthen our community by providing supportive housing, employment services, and other assistance to local residents with disabilities or other challenges. We make the dream of self-sufficiency possible for hundreds of individuals with disabilities. We help victims of natural disasters and other emergencies. We help those who want to gain valuable work skills. It's about paychecks and pride, shelter along with hope. It's about meeting basic immediate needs. It's about starting a path toward a brighter future.

As one of the world’s most trusted charities we are committed to helping our neighbors. In 2014, 2,368 area residents received services, assistance, or training from Goodwill. View our 2014 Annual Report to see how we are impacting the lives of people right here in South Central Wisconsin, our environment, and local economies.

We are also committed to maintaining high standards and operating with integrity and honesty. To view our code of ethics and related financial reporting and business management practices, click here.

Thank you to our partners! Many local businesses and organizations have partnered with Goodwill. They have donated goods or services or collected goods on our behalf. Please consider supporting those businesses and organizations that have generously assisted us. To see a list of some of our partners, click here.

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