Tree Donation Benefits Goodwill SCWI and Customers

While well-known to thrifters for its wide selection of gently-used goods and signature value, the Madison Goodwill store at 4530 Verona Road will be featuring donations of another kind for a special one-day-only sale.

The owners of a Christmas tree farm in the Town of Hancock in Waushara County are donating a truckload of trees that will be sold on Saturday, December 2, from 11 a.m. to 3 p.m., or while supplies last.

The donation also benefits customers since the donation allows Goodwill of South Central Wisconsin (SCWI) to sell the trees at a greatly reduced price in keeping with the value that has defined the nonprofit organization since it first began.

Tree farm owner Connie Bauer said she and her husband purchased the land to build a home for retirement.

“It’s 26 acres of vacant land with a Christmas tree plot of approximately 3000 trees,” said Bauer. “We thought of finding a wholesaler to purchase the Christmas trees and sell them in bulk,” she added. When that didn’t work out, the couple turned to Goodwill SCWI.

Goodwill, in turn is sending one of its semi-trucks to pick up the trees and bring them to Madison.

Bauer says she appreciates the work Goodwill does in the community through its mission services. “I also wanted to keep the donation in the area, so Goodwill SCWI was a good choice for us.”

Trees will sell for $10-$20. With a limited supply on the lot, they are expected to sell quickly. It’s another parallel to Goodwill’s standard of rapidly changing inventory.

“It’s a unique donation that allows us to have a unique sale,” said Goodwill SCWI President and CEO Vicki Holschuh.

But just as with regular retail sales, the proceeds fund services that provide career guidance, supported employment and residential services to people with disabilities, mental health concerns and other barriers to employment and independent living.

Goodwill SCWI is a local nonprofit serving communities within a 14-county region. Each region is an independent 501(c)(3) organization.