Tree Donation Adds Another Dimension to Goodwill SCWI Holiday Season

Holiday shopping and preparation begins in earnest this week. While the values at Goodwill of South Central Wisconsin (SCWI) retail stores makes Black Friday-style deals redundant, there’s another reason to make a Goodwill stop this season.

The owners of a Christmas tree farm in the Town of Hancock in Waushara County are donating a truckload of trees to Goodwill SCWI for the second year in a row. Last year, the trees were offered at one location in a pop-up sale.
This year, six stores will be offering these freshly-cut trees at an across-the-board price of $19.99.

The six participating stores are:
Goodwill East Towne, 2127 East Springs Dr., Madison
Goodwill Monona, 2501 Royal Ave., Monona
Goodwill Northside, 2901 N. Sherman Ave., Madison
Goodwill Portage, 2902 American Legion Dr., Portage
Goodwill Stoughton, 1780 US-51, Stoughton
Goodwill Verona Road, 4530 Verona Rd., Madison

Tree farm owner Connie Bauer said she and her husband purchased the land to build a home for retirement.

“It’s 26 acres of vacant land with a Christmas tree plot of approximately 3000 trees,” said Bauer. “We thought of finding a wholesaler to purchase the Christmas trees and sell them in bulk,” she added. When that didn’t work out, the couple turned to Goodwill SCWI.

Bauer says she appreciates the work Goodwill does in the community through its mission services. “I also wanted to keep the donation in the area, so Goodwill SCWI was a good choice for us.” “It’s a unique donation that allows us to provide unique community services,” said Goodwill SCWI President and CEO Vicki Holschuh. Just as with regular retail sales, the proceeds fund services that provide career guidance, supported employment and residential services to people with disabilities, mental health concerns and other barriers to employment and independent living. Goodwill SCWI is a local nonprofit serving communities within a 14-county region. Each region is an independent 501(c)(3) organization.