Goodwill Middleton Grand Opening

Goodwill of South Central Wisconsin (SCWI) will open a new retail store and donation center in the Good Neighbor City of Middleton, WI at 9:00 a.m. on Friday, February 15.

The 14,000 square foot store is at 6280 Century Avenue. Goodwill SCWI is pleased to fill a space in Middleton that had been vacant for an extended period of time. The fully-renovated structure will be LEED certified with increased natural light and solar panels.

The new location in Middleton joins 11 other stores in south central Wisconsin.

“The growth of Goodwill SCWI’s retail operation fuels the expansion of community services for people with barriers to employment throughout the 14 counties we serve,” said Goodwill SCWI president and CEO Vicki Holschuh. “We’re very proud of the LEED certification, which is a wonderful expression of our commitment to sustainability.”

While Goodwill is well-known to bargain hunters, each new Goodwill store and donation center also presents employment opportunities for the community. The new location will have a staff of 25‒30 people for everything from entry-level to professional management positions. Jobs at the new location include receiving, sorting and pricing donated items, stocking the floor and cashiering.

Goodwill SCWI has been a part of the Middleton community since 2009 through its stand-alone donation center on University Avenue. That location will close with the opening of the new store, with all staff moving to the new location on Century Ave.

Goodwill SCWI is a local, nonprofit 501(c)(3) organization, with more than 300 employees in a 14-county region. The retail stores and donation centers are the economic engine that fund Goodwill SCWI’s mission services. Goodwill SCWI also supports and trains people with barriers to employment, providing job coaches for more than 150 people in partnership with 100+ local employers.