Goodwill Holiday Contest

Madison’s local news station WKOW 27 shared holiday shopping at Goodwill on their morning show Wake Up Wisconsin. Newscasters Rebecca Ribley and Nick Buffo took the #30dollargoodwillchallenge. They showcased how they took $30 and transformed purchases from Goodwill to decorate for the holidays. Shoppers are urged to do the same and enter their submissions on Goodwill’s Facebook or Instagram pages. The photo with the most likes  wins a $100 Goodwill shopping spree. Voting ends December 26th. Must be 18 years or older to enter.

Check out the morning news segment and cast your vote for Team Nick or Team Rebecca!


Free Downloadable Holiday Prints

The holiday season is in full swing! Your Goodwill SCWI would like to help deck your halls with free holiday prints. Download and print these 8×10 PDFs to add some seasonal flare to your home.
Choose from a classic Christmas print or a whimiscal snow print. Goodwill of South Central Wisconsin has 11 convenient locations to shop for your gifts, decorations and holiday needs.

Tree Donation Adds Another Dimension to Goodwill SCWI Holiday Season

Holiday shopping and preparation begins in earnest this week. While the values at Goodwill of South Central Wisconsin (SCWI) retail stores makes Black Friday-style deals redundant, there’s another reason to make a Goodwill stop this season.

The owners of a Christmas tree farm in the Town of Hancock in Waushara County are donating a truckload of trees to Goodwill SCWI for the second year in a row. Last year, the trees were offered at one location in a pop-up sale.
This year, six stores will be offering these freshly-cut trees at an across-the-board price of $19.99.

The six participating stores are:
Goodwill East Towne, 2127 East Springs Dr., Madison
Goodwill Monona, 2501 Royal Ave., Monona
Goodwill Northside, 2901 N. Sherman Ave., Madison
Goodwill Portage, 2902 American Legion Dr., Portage
Goodwill Stoughton, 1780 US-51, Stoughton
Goodwill Verona Road, 4530 Verona Rd., Madison

Tree farm owner Connie Bauer said she and her husband purchased the land to build a home for retirement.

“It’s 26 acres of vacant land with a Christmas tree plot of approximately 3000 trees,” said Bauer. “We thought of finding a wholesaler to purchase the Christmas trees and sell them in bulk,” she added. When that didn’t work out, the couple turned to Goodwill SCWI.

Bauer says she appreciates the work Goodwill does in the community through its mission services. “I also wanted to keep the donation in the area, so Goodwill SCWI was a good choice for us.” “It’s a unique donation that allows us to provide unique community services,” said Goodwill SCWI President and CEO Vicki Holschuh. Just as with regular retail sales, the proceeds fund services that provide career guidance, supported employment and residential services to people with disabilities, mental health concerns and other barriers to employment and independent living. Goodwill SCWI is a local nonprofit serving communities within a 14-county region. Each region is an independent 501(c)(3) organization.

Goodwill’s Halloween Costume Contest

Q: What’s more fun than creating a one-of-a-kind Halloween costume on a budget?

A: Winning prizes for doing it!

Goodwill of South Central Wisconsin (SCWI) has long been a destination for Halloween lovers.

Whether purchasing costumes at a great value or designing your own unique look, Goodwill is a Halloween fan’s paradise.

Goodwill SCWI is rewarding those ingenious and inventive shoppers with the annual Goodwill Halloween Costume Contest now thru November 1st. #goodwillhalloween

Your spooktacular look could earn you a Goodwill gift card worth up to $100!  Second place will with a $50 gift card.

Entering is easy! Submit a photo of your Goodwill Halloween look to Goodwill SCWI’s Facebook page or tag @goodwillscwi on Instagram. The photo with the most likes wins!

The fun starts now. Fire up your imagination at any one of 11 locations in the Goodwill SCWI region.







Costume must contain items purchased from Goodwill SCWI locations.
Must be 18 years or older to enter.

5 Items to Elevate Your Space

Whether you’ve just moved into a new apartment or you’re looking to make your house a home, you’re in need of these 5 important items. Because you know you want to shout, “Hey world, I’ve got style!”

  1. Welcome Mat

Let’s start at the very beginning, the front door. Truly welcome your guests with style as unique as you are. Defining a space with a simple 2×3 foot mat gives you a boost of color and serves functionality to keep your home clean. If you live in an apartment you may want to choose a softer woven mat for a hallway entrance.  Plus, they’re easy to throw in the wash and clean!


  1. Dish Set

Nothing says you’ve got this adulting thing down like a cohesive set of dishes! Pro Tip: mix n’ match like colors and patterns to create a unique set of dishware.







  1. Curtains

It’s amazing how a pair of curtains can transform a room. They bring a level of sophistication at an affordable cost. This is a great solution for renters, too. Hate your plastic blinds? Camouflage them with curtain panels. You’ll keep your privacy and add style instantly.







  1. Shelving

You’ve got stuff. Books, vases, frames, odds and ends…contain the chaos! Look at the scale of your space, can it fit a large bookshelf? Would it accommodate a smaller corner shelf? Take an inventory of your items and an honest look at the size of your space. Find just the right shelving unit and curate until your hearts content. Your items will look purposeful and be more useful when properly displayed.







  1. Candles

Candles aren’t just a soothing glow, they’re another light source. Candles are a super simple and super affordable way to add a second light source in a room. And adding multiple light sources is a next level adulting!







Adding items 1 through 5 will without a doubt elevate your home. Plus, you’ll be completely unique with carefully curated items from your Goodwill SCWI. Find your store and transform your style today.

Celebrate #NationalThriftStoreDay

It’s the most wonderful time of the year…it’s #NationalThriftStoreDay on Friday, August 17th! This national holiday celebrates all things thrift from value to sustainable shopping, keeping it local and the thrill of the hunt. Celebrate big this year and head on a Goodwill adventure. Download your free Goodwill Passport and track your travels. Goodwill SCWI has 11 shopping locations throughout south central Wisconsin. Grab your favorite shopping partner and see just how many treasures await you.

And join your thrifting community online by sharing your travels on Facebook and Instagram. You just might be named “Goodwill SCWI’s Shopper of the Week”. Also, local Instagrammer and shopper extraordinaire Melissa Imbach will be doing a special InstaTakeover and sharing her Goodwill adventures throughout the day. You won’t want to miss her expert styling. Follow along and be inspired!

Download Your Free Goodwill Passport

Goodwill Korea Visits Goodwill SCWI

Goodwill of South Central Wisconsin (SCWI) hosted members of a delegation from Seoul, South Korea on Monday, August 13. The delegation from Goodwill Korea (GIK) spent a day in Madison visiting with Goodwill SCWI’s leadership team and observing work sites in Goodwill SCWI stores and on the University of Wisconsin-Madison campus.

GIK is an international nonprofit in Seoul that helps prepare people to secure and retain employment and build successful, independent lives. GIK is looking to Goodwill SCWI for operational expertise as it relates to the local nonprofit’s dual focus of both running retail stores and integrating people with disabilities to work in the larger community.

In addition to touring two local stores, part of the day was spent on campus, visiting Goodwill SCWI’s supported employment participants who work at Memorial Union.
Goodwill SCWI partners with more than 100 local employers to find meaningful work for people with barriers to employment. Before an employee is placed in a job, Goodwill SCWI’s team conducts a thorough skills assessment with each job-seeker to determine appropriate professional placement. The employee is accompanied at the worksite by Goodwill job coaches and employment specialists who supplement the employer’s regular training and supervision at no cost to the employer. 

The information gathered by the delegation is expected to be shared on MBC, a Korean network that will produce and air a television series intended to raise awareness about disability rights in South Korea

Fire Dept. Receives Donation from Goodwill

Goodwill of South Central Wisconsin (SCWI) is pleased to announce the donation of $870 to the Chester Sroka Fire Prevention Fund at the Portage Fire Department.

(Left to Right) Fire Chief Clayton Simonson, Jr., Fire Inspector Craig Ratz, Regional Director of Stores Brian Schroeder

The funds were collected through Goodwill Portage’s round-up donation program. Round-up donations are normally designated for Goodwill SCWI’s community services, but in the wake of the devastating Ram Hotel fire that left one child dead, Goodwill Portage was glad to divert a portion of those funds to the community it calls home in hopes of preventing future tragedies. On Thursday, August 2, Goodwill SCWI Regional Manager presented the check to PFD Fire Inspector Craig Ratz and Fire Chief Clayton Simonson, Jr.

In accepting the donation, Ratz noted the importance of prevention in creating a “brighter, better place to live.”

“The fire service tends to be more reactive than proactive regarding fire safety,” Ratz said. “Smoke alarms, evacuation planning – those are things that are necessary when a fire occurs. The best fire is the one that never starts, and that’s what we’re working on to create a safer community.”

Ratz says the prevention fund is almost completely dependent on donations.

“Donations have slowed in recent years, so this is a real boost for our work.”

The Sroka Fund purchases fire safety materials and supports prevention education for all ages in the Portage Fire District.

“Goodwill Portage is one of 11 stores in the South Central region. The stores exist as the economic driver for Goodwill’s mission services, providing career guidance, supported employment and residential services to people with disabilities, mental health concerns and other barriers to employment and independent living.


Light Up Wisconsin

Goodwill SCWI is proud to partner with Light Up Wisconsin to supply our Sandra Hall Apartments with LED light bulbs on an annual basis. This will brighten the inside of the apartment complex for residents at no cost, while also reducing its carbon footprint and utility bills.

Light Up Wisconsin is a non-profit organization founded by 15-year old high school student, Nika, from Madison, Wisconsin. The organization sells stickers to the community to gather funds for buying LED light bulbs, which are then provided to community members who lack the resources to obtain them.

Thank you, Light Up Wisconsin!