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Reusing Stuff. Sustaining People.

It’s all good. When you buy brand name clothing, furniture, and one-of-a-kind finds from your neighborhood Goodwill store, you get a great deal and you do a great deal of good. You are helping us raise the revenue we need to help people with disabilities or other challenges right here in South Central Wisconsin. In fact, 81 percent of our revenue is generated through the sale of donated goods. Plus, keeping clothing, footwear, and household items out of landfills protects our environment. So shop at Goodwill today! You’ll do more than save cash.

Speaking of saving cash ...

Rewards CardJoin our Rewards customer loyalty program and save! Your loyalty Rewards card earns points for you, each and every time you shop at our neighborhood retail stores. Points can be redeemed for valuable savings or exciting merchandise! Plus, loyalty members are eligible for special offers such as:

Our Weekly Color Tag Sale!

color tag sale
Loyalty Rewards card members receive 50 percent off on
select clothing every
Friday and Saturday!

Our In-Store Specials!

Goodwill Shopping Bag

Check out our April
in-store specials!