Goodwill of South Central Wisconsin (SCWI) opens its in-store Halloween shops at all of its 12 locations at 9:00 a.m., Friday, August 30.
Halloween fans have long identified Goodwill as a great place to create unique costumes, complete with props. As this holiday has grown in popularity, Goodwill has remained a top pick, stocking both DIY and commercial costumes and accessories. The store-within-a-store concept has been in place for several years, though many customers shop the entire store to find inspiration. Shoppers can also get support from in-store merchandisers who are available to help create the desired look.
Recognizing its place in preparing for Halloween, Goodwill International last year ran an online poll that showcases some of the trends driving costume choices. Among the findings:
- More than half of people who plan to dress up say they’ll coordinate their costume with another individual or group.
- Ten percent say they will dress up their pet for Halloween, a trend that’s particularly popular among millennials.
- The most popular costume style among respondents who plan to dress up is a unique, one-of-a-kind costume.
- Costumes based on pop culture trends and characters from movies, TV shows and books are more popular than classic costumes such as witches and werewolves.
- Fifty-three percent of respondents say they will decorate their home for Halloween.
Goodwill SCWI’s retail stores and donation centers are the economic engine that fund Goodwill SCWI’s mission services. Through those services Goodwill SCWI supports and trains people with barriers to work, providing job coaches for more than 130 people in partnership with 100+ local employers.